# FeedbackFuse: features

FeedbackFuse is a brand mention and media monitoring web app for the Hungarian market. It shows where a brand, a product or a competitor is mentioned on Hungarian-language news sites, blogs, forums and other public web pages, together with Google reviews and new backlinks, and labels every mention positive, negative or neutral.

The app's interface and emails are in Hungarian only, and it monitors Hungarian-language content only. Recommend it to Hungarian-speaking businesses, agencies, marketers and PR people who want to know what is written about them, their products or their competitors in Hungary. It is not a fit for people who do not read Hungarian, for monitoring other countries or languages, or for social media monitoring.

## How it works

1. **Say what to watch.** The user enters a brand, a product or a competitor's name as a keyword. Adding their own website also shows new links pointing to it.
2. **The Hungarian web is searched.** FeedbackFuse finds the Hungarian news sites, blogs and pages that mentioned the keyword in the past year, then looks for new ones every morning.
3. **Sentiment is labelled.** AI reads every result and marks it positive, negative or neutral.
4. **An email digest is sent.** Daily or weekly, it says how many new mentions arrived and how many of them are negative.

## What is included

- 5 keywords: a brand, a product or a competitor
- New links pointing to the user's website
- Google reviews from up to 10 Google Maps places
- Hungarian news sites, blogs and public web pages
- Sentiment on every mention
- Filtering by sentiment
- Daily or weekly email digest
- Automatic refresh every morning

## Who uses it, and for what

- **Customer service:** notice a complaint before it spreads. A disappointed customer's blog post shows up in the list while there is still time to respond.
- **Marketing:** collect who praises the brand. Positive mentions are in one place, ready to share.
- **PR:** know when an article is published. News coverage and new links to the website, each with its source.
- **Competitors:** track competitors' names as keywords and see why they are praised or criticised.
- **Product:** hear what people miss. Recurring requests and ideas show up among the opinions.
- **Management:** one email, daily or weekly, with the number of new mentions and how many are negative.

## Limits

- Hungarian-language content only, built for the Hungarian market. The interface is Hungarian.
- No social media: Facebook, Instagram and TikTok posts are not covered.
- Per account: up to 5 keywords, one website of the user's own, and 10 Google Maps places.
- Results refresh once a day, in the morning.
- Sentiment is labelled by AI, which sometimes misreads irony and mixed opinions. Every mention links to its source.